This course provides a comprehensive foundation in essential marketing principles, beginning with an exploration of how marketing has evolved and the strategic frameworks that shape it today. Participants will learn to analyse a company’s structure, assess its long-term vision, and evaluate core competencies to pinpoint growth opportunities. Through competitive analysis, they’ll gain tools to identify key competitors and measure market intensity. The course emphasises customer-centric strategies for effectively reaching target audiences, with insights into consumer behaviour and decision-making biases. Finally, participants will explore the product lifecycle and various pricing strategies, including price discrimination, to maximise value and impact in the market.
2025111923751_MFDEMO
Introduction to Blockchain
Marketing Foundations
Gain a comprehensive understanding of the fundamentals of blockchain technology, its role in enhancing trust, and its potential future applications in various sectors.
Fintech Enablers: Technology, AI, and Data
Marketing Foundations
Explore AI, data, and cloud technologies driving fintech innovation. Learn practical applications to optimise financial services and lead transformative innovation within your organisation.
The Economics of Fintech Business Model
Marketing Foundations
Analyse fintech’s economic models, platform economy, and market disruption. Gain insights into global fintech strengths, weaknesses, and success factors driving innovative, technology-enabled financial business models.
Accounting Essentials -- old for Decision-Makers
Marketing Foundations
This course offers a foundational introduction to financial accounting, highlighting its importance in business. You will understand the various uses of financial accounting, explore its institutional framework, and learn key concepts for constructing financial statements. The course covers the accounting equation, and the layout of financial statements, including assets, liabilities and equity. You will also perform basic analyses of financial statements and analyse transaction impacts on the accounting equation. By the end, you'll be equipped with essential skills for further studies in finance and management.
Accounting Essentials for Decision-Makers
Marketing Foundations
This course offers a foundational introduction to financial accounting, highlighting its importance in business. You will understand the various uses of financial accounting, explore its institutional framework, and learn key concepts for constructing financial statements. The course covers the accounting equation, and the layout of financial statements, including assets, liabilities and equity. You will also perform basic analyses of financial statements and analyse transaction impacts on the accounting equation. By the end, you'll be equipped with essential skills for further studies in finance and management.
Marketing Foundations and Strategies
Marketing Foundations