EPBM0326

This course provides a comprehensive foundation in essential marketing principles, beginning with an exploration of how marketing has evolved and the strategic frameworks that shape it today. Participants will learn to analyse a company’s structure, assess its long-term vision, and evaluate core competencies to pinpoint growth opportunities. Through competitive analysis, they’ll gain tools to identify key competitors and measure market intensity. The course emphasises customer-centric strategies for effectively reaching target audiences, with insights into consumer behaviour and decision-making biases. Finally, participants will explore the product lifecycle and various pricing strategies, including price discrimination, to maximise value and impact in the market.

This course delves into essential statistical concepts for data-driven decision-making in business. Students will explore probability distributions, sampling theory, and the Central Limit Theorem (CLT) to estimate population parameters. Emphasis is placed on hypothesis testing, p-values, and understanding Type-I and Type-II errors for rigorous evaluation. Additionally, the course covers correlation and regression analysis, equipping students with the skills to interpret scatter plots, calculate regression lines, and assess prediction accuracy. By applying these techniques, students will gain practical insights into solving business problems, making data-backed decisions, and understanding the nuances between correlation and causation.

Welcome to this course on Fundamentals of Microeconomics. This course equips you with the knowledge of the concepts of economics that are concerned with business strategy and human choices. It teaches you to analyse problems affecting a business's bottom line and profit margins.

This course offers a foundational introduction to financial accounting, highlighting its importance in business. You will understand the various uses of financial accounting, explore its institutional framework, and learn key concepts for constructing financial statements. The course covers the accounting equation, and the layout of financial statements, including assets, liabilities and equity. You will also perform basic analyses of financial statements and analyse transaction impacts on the accounting equation. By the end, you'll be equipped with essential skills for further studies in finance and management.

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